About BBSC Run

We are an endurance sports event management company. We own and operate multiple events throughout the Southwest region. We also provide event management services to other race companies and nonprofits that share in our belief. We love what we do and we are good at it. We are excited to continue to improve, provide and progress in the endurance sports we love.

Our Mission: Promote health and fitness by providing race management services for people of all ages and abilities. We give individuals and groups the opportunity to participate in competitive and recreational racing in scenic, vacation destinations. We strive to instill healthy and active lifestyles in our communities. 


How we got started:  In 2007, Brent started a nonprofit triathlon known as Tri For Your Cause. The fundraising event was a phenomenon that was embraced by the Boulder community and quickly gained recognition and support by the community. With the help of his family and friends, Brent doubled the size of the triathlon and the nonprofits he supported in just 3 short years. Simultaneously, Brent started his own timing service, known as Flatirons Events Specialists. It was during this time that Brent started timing races for BBSC Endurance Sports. He soon fell in love with the scenic destinations and the quality race production of BBSC. Brent decided he wanted to continue his passion in endurance sports and a year later he became the owner of BBSC. Drawing on his previous experience as a race director, he was ready to start. Brent has been able to grow and transform BBSC into a company that now operates in Colorado, Utah and Nevada.

Meet the Staff

Brent Herron Owner, Finish Line Announcer

Brent’s triathlon interest started after witnessing the World Championships in Kona in 2004. Over the next three years, Brent completed three Ironman triathlons and graduated from the University of Colorado with a Bachelor of Science in Molecular Biology.


In 2007, Brent founded Your Cause Sports, a nonprofit triathlon production company that has raised money for hundreds of charities to date. In 2008, Brent started timing triathlons and endurance races. One of his timing clients happend to be BBSC. He fell in love with the scenic venues and quality race production that BBSC stood for and became the new owner within the same year.


“It has been a journey along the way, but I strongly believe we have some of the best employees, thus, some of the best race productions in the region. And we offer it all at affordable prices, compared to other triathlons at the same venues.”


Brent's love for triathlon goes hand-in-hand with his true passion of practicing medicine as a physician. Aftering establishing a successful nonprofit and triathlon production company, Brent went on to earn an MBA in Healthcare Administration and a Masters of Science in Integragtive Pysiology. Brent graduated from Drexel College of Medicine in the Spring of 2015. He completed a Family Medicine residency at University of Nevada Las Vegas. He is now a family physician at Kaiser Permanente in Westminster, Colorado.

Michelle Herron Marketing, Announcer & Packet Pick Up

Michelle is the creative of the bunch. She helps direct BBSC’s marketing plan, race material and website. Michelle grew up in the Midwest and attended Bradley University, where she accepted a full-ride scholarship to play Division I Women’s Basketball. Shortly after, her love of the outdoors led her to Colorado. After finishing a sports marketing internship, she was brought in by BBSC to help with sponsorship and operations.


She is now the director of marketing, packet pick-up coordinator, website editor and graphic designer. She dedicates her time to learning more about the sport of triathlon by competing herself. On race day, she is coordinating packet pick up, and you’ll find her on stage during awards.

Alex Herron Timing Specialist, Power Guy

Alex began his time with BBSC events in 2011. Alex graduated from the University of Colorado in 2015. After spending some time in Hawaii and Washington after college, Alex became the full-time timing and operations specialist for BBSC.


You will find Alex managing event equipment, timing races and setting up the event venues on race week.

Contact Us info@bbscrun.com

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